Hello! I'm Ivan
I leverage my business and data science expertise coupled with analytical rigor to deliver actionable insights that fuel growth and engagement. I'm well versed in creating product analytics pipeline, taking into consideration existing and new data sets and customer behavior. I drive continuous performance improvement, always assessing and recommending proactive process and technology enhancements. I've demonstrated meticulous attention to detail while maintaining big-picture perspective, interpreting complex data to support profitable long-term business decisions. I excel at managing cross-functional projects, overseeing teams across disciplines, and juggling competing priorities. Skilled in building and growing competent analyst teams that conduct thorough research and execute key initiatives.
Ivan Cuevas Ortin
EXPERIENCED ANALYTICS LEADER
Phone:
323-519-8070
Email:
Address:
San Francisco Bay Area, CA
EXPERIENCE
2022-Present
Principal Analyst, Marketing
AAA (Mountain West Group)
Implemented data-driven decision-making processes that transformed the business by leveraging data to inform decision-making at all levels of the organization. This led to an increase in revenue and profitability through the implementation of enhanced CPA and attribution measures.
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2019-2022
Principal Business Analyst
AAA (Mountain West Group)
Drove operational initiatives in collaboration with service leadership, creating work plans, conducting analyses, and preparing final recommendations. Designed and implemented customized business analytics solutions. Led all aspects of solution implementation, including data and requirements gathering, report and dashboard design, and testing. Supported staff hiring and training.​
2016-2019
Product Analytics Manager
COX AUTOMOTIVE (XTIME)
Analyzed and interpreted large datasets, working with cross-organizational teams to determine actionable insights and opportunities. Set success metrics in cooperation with leadership. Addressed complex business questions by defining, acquiring, and using modeling (Alteryx) and analytical (Tableau) software and existing data. Oversaw 4-person product analytics team, providing career development support. Facilitated staff hiring and training.
2012-2015
COX AUTOMOTIVE (XTIME)
Senior Dealer Performance Manager (Customer Success)
Maximized engagement for associated Nissan’s regional office and Nissan’s field staff by providing relevant reporting, workshops, program communications, and deliverables. Addressed questions and concerns about market field services consulting status and implementation updates, as external point of contact for regional office. Supported new employee onboarding and training. Coached junior staff on advanced functionality, process improvement, and product customization.
Appointed to oversee client-facing programs and in-dealership consulting activities concerning Nissan’s dealers for Xtime. Cultivated and maintained customer relationships, acting as primary contact during implementation phases of Xtime products. Ensured product configuration to customer processes based on in-dealership consultations. Supported product training for enterprise customers. Generated customer status reports, outlining open and closed tasks.
2010-2011
Automotive After-Sales Consultant
2007-2009
Country Warranty Technical Manager
JMAC
Provided data insights on service department performance for General Motors Europe to elevate sales, efficiency, and customer satisfaction.
Conducted in-depth analysis of service department operations, providing dealer-specific, actionable recommendations, and following up to hold dealers accountable.
VOLVO GROUP (RENAULT TRUCKS)
Served as expert on warranty policies, processes and technical issues for dealerships and resolved issues.
Trained dealership personnel on warranty policies in order to proactively reduce unnecessary costs.
Managed $15M warranty budget and dispersed $1.3M goodwill budget for all of Spain (80 dealerships) with focus on customer satisfaction.
EDUCATION
2018-Present
DATA SCIENCE, UOC
Master's Degree
2018
DATA SCIENCE, UC IRVINE
Certificate
2009
AUTOMOTIVE INDUSTRY MANAGEMENT, IE
Certificate
2007
MBA,ESIC
Master's Degree
2005
AUTOMOTIVE ENGINEERING, UPM
Master of Science
2003
MECHANICAL ENGINEERING, UPM
Bachelor of Science
Organizations I collaborated with
SKILLS
Tableau - Proficient
Microsoft Excel - Proficient
Alteryx - Advanced
Python, R - Competent
SQL - Advanced
Spanish - Mother Tongue
EXPERTISE
I'M PASSIONATE ABOUT ANALYTICS
I'M AN AUTOMOTIVE SERVICE EXPERT
In my career I have always used numbers and facts to help my customers. Since 2016, I've been fully dedicated to improve companies' capabilities to capture, understand and use data. The joy of discovery (and my kids) get me out of bed every morning.
For almost 20 years I've improved service operations for hundreds of car dealerships and independent repair shops. I've worked for the major players in the industry (OEMs, consulting firms, software vendors...), which gives me a deep understanding of this industry
I LOVE TO HELP NON PROFITS GET THE BEST OF THEIR DATA
I help non profits leverage their data. Through my work, their data become an asset they can use for increasing donations, engaging with volunteers and expanding their organization.